Fortune PR

It is undeniable that branding has such an immense power over the success of one organization. Branding seems a lot simpler when the tangible product to offer, place to display, and price for it all are available. And what about Non-governmental Organizations? Do they still need branding? The answer is: YES.

NGOs are powerful influence shaping the markets and establishments of policies, as well a..

Many believe that Branding and Advertising may generate the same impact: awareness. So, if the outcome is identical, then why waste million-dollar into branding? Why not just develop a TV commercial and gain million viewers at the same time? I tell you what; what others may believe might not always be right.

There are more and more companies spending gazillion money, time and efforts to produce o..

The key success factor of every company lies on how they differentiate themselves against others. It is crucial to know exactly how you are unique or different compared to others, especially in the early stage of a business development, as it is more complicated to change public’s perception about your business when it is already developed. However, it is important to bear in mind that not changin..

When brand owners are asking consultants for a ‘new brand’, they mean ‘new name, logo, symbols, icons, new look and feel for their current name – “. People often think that brand is just about the imagery, outlook, and tangible features of the name. However, the true definition of a brand goes beyond.

“Brand is Everything, and Everything is a Brand.”

Brand is Strategy

Brand does not merely conv..