A brand has a vital role in a company/organization. Brand is one important element that can reflect and even determine whether the business of a company/organization can continue to grow or will be lost in time. Brand existence becomes more important when we are marketing a product with low involvement and limited decision making where consumers tend to have low knowled..
Sebuah brand mempunyai peranan vital dalam sebuah perusahaan/organisasi. Brand menjadi salah satu elemen penting yang bisa mencerminkan bahkan menentukan apakah sebuah bisnis perusahaan/organisasi tersebut dapat terus berkembang atau justru hilang ditelan zaman. Apalagi jika produk yang kita pasarkan termasuk produk low involvement dan limit..
It is undeniable that branding has such an immense power over the success of one organization. Branding seems a lot simpler when the tangible product to offer, place to display, and price for it all are available. And what about Non-governmental Organizations? Do they still need branding? The answer is: YES.
NGOs are powerful influence shaping the markets and establishments of policies, as well a..
Many believe that Branding and Advertising may generate the same impact: awareness. So, if the outcome is identical, then why waste million-dollar into branding? Why not just develop a TV commercial and gain million viewers at the same time? I tell you what; what others may believe might not always be right.
There are more and more companies spending gazillion money, time and efforts to produce o..
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