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This Strategic Unit delivers Social Marketing, CSR Communications, Community Relations in the services.

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Trash Bank (Bank Sampah), Solution for Better Environment

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By: Prithvi Wulan Qadri

Currently there are 6,500 tons of waste per day in Jakarta alone, and 80.000 tons in Indonesia (2011). Many Indonesians still feel that it's right to throw away plastic bags or even tooth brush to the street side, rivers and also our beautiful beaches. There's no incentive for them to 404 Not Found stop this bad habit, and there's no incentive for others to pick them up and make the env..

One Day Without Shoes

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By: Indira Abidin

Blake Mycoskie, a young entrepreneur, established his company, TOMS Shoes, based on the fact that millions of children still live without shoes. These children can’t properly attend school, prone to infection and missed many opportunities to grow and fulfill their potentials. TOMS Shoes give a pair of new shoes to a shoeless kid for every product sold, One For OneTM. In 2007 TOM..

Why Charity is not CSR

Charitable-giving

CSR is coming from the term of Corporate social responsibility where it is actually a way of a responsible company or corporate to give back to community to make sure a sustainable change in society that would in long term ensure the corporate sustainability in their business. Many businesses in Indonesia do not define CSR beyond the charitable activities or social service. Donating to a certain f..

Social Media Vs Social Marketing

social-media-marketing

Pemasaran Sosial (Social Marketing) dan Pemasaran Media Sosial (Pemasaran Media Sosial), dua istilah ini terdengar hampir sama, tapi sesungguhnya berbeda.

Jika Anda pernah mendengar keduanya, pasti akan mudah untuk membedakan maknanya. Tetapi banyak yang masih sering tertukar dalam menggunakan kedua istilah ini. Ada pula yang terus tumbuh dengan kebingungan antara definisi, kesamaan dan perbedaan..

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