Jakarta, Indonesia (8 May 2012) - “I’m here to show how investing in Indonesian market can help bringing American economy back to its revival,” Indira said while leaving San Fransisco to New Orleans in her US business trip. Her next agenda will be going to Washington DC, New York City, and Boston before flying back to Jakarta where she resides. “Indonesia is currently the Miss Congeniality of global investment beauty pageant. It is a huge market with 240 million people living under stable democracy. In the midst of global economic crisis, Indonesia has maintained its steady growth and showed up as one of the best performing emerging economy at the moment. My three-week US visit is to tell everyone here that Indonesia can help saving US economy by its promising market,” said Indira.
As the US economy is currently undergoing post-recession recovery phase, the rapid growth of Indonesian economy in the last 8 years is opening a massive opportunity for foreign business penetration. Indonesian market has those in productive age as the majority and is a gigantic market capable of absorbing various products and service industry. Recently, Fitch and Moody Ratings have put the country back to Investment Grade after 14 years. Many economists has predicted that this $700 billion economy will grow to an average of more than 6.0 percent per year through 2013, despite a less conducive global economic climate.
Indira further explained that there is a huge potential for American tech companies if they start investing in Indonesia. “Indonesia is a treasure chest for innovation and technology companies as Indonesians are fond of gadgets and social media that can connect them with other people. Then, we have these youngsters who tend to always updating themselves with the latest gadget innovation. We have more than 180 million mobile subscribers and around 48% of them are connected to internet on their mobile. We also have more than 40 million Facebook users and massively growing Twitter users. So, any tech company really should step their foot in Indonesia and we can help you with that,” said Indira.
Indira Abidin is the Managing Director of Fortune PR, the leading independent PR firm in Indonesia, and a board member of PERHUMAS – The Association of Indonesian PR Practitioners. One of the prominent figure in Indonesian public relations scene, she has communications running in her genes. Being the daughter of Indra Abidin - former world chairman of International Advertising Association (IAA) and Miranty Abidin - Indonesian PR guru, she has come to realize that communications should be integrated and not separated. Last year, she revitalized her company by restructuring its business operations: from serving only PR consultancy to serving full-service integrated communications consultancy. As a result, Fortune PR hit the highest revenue and gross profits in its 25 years of operation.
A Boston graduate, Indira connected USA as her inspiration home. “I’m glad to able to meet my business partners and colleagues here, most of whom only communicated with email previously.” Among her agenda is appointment with Public Relations Society of America (PRSA) and some key global PR practitioners in the States. She is also attending the Annual Global Meeting of Worldcom Public Relations Group, where her firm is one of the partners.
In her personal life, Indira, 43, is married with a 5-year-old daughter. She is also an active twitter users with 6,789 followers on her @indiraabidin account.
About Fortune PR
Fortune PR is Indonesia’s leading strategic communications consultancy in Jakarta, Indonesia. The company provides full-services to its clients: brand strategy, public relations, advertising, events, digital, and social marketing. It is a subsidiary of Fortune Indonesia Group, Indonesia’s leading advertising and marketing communications consultancy. Fortune PR was awarded as the Best of The Best Public Relations Agency in 2009, 2010, and 2011 by MIX Marketing Communications magazine. It was also the finalist of South East Asia Consultancy of The Year by The Holmes Report in 2011.
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